There are a few things synonymous with festivals; mud caked wellies, overflowing port-a-loos, good music, those girls with flowers in their hair, and beer. It’s not really a proper festival unless you’re drinking from a plastic pint glass whilst standing knee deep in a swamp like field.
This beer however is not to everyone’s taste, especially when it’s your standard big brand lagers. “From our own findings, festival goers are fed up with the same generic tasting ales churned out to saturate the mass market and their tastes are more discerning,” says Jaime Devine, managing director at Tudor Brewery. This research has led the Llanhilleth brewers to storm onto the festival scene with a new brew created in collaboration with the Steelhouse Festival.
“This is an ongoing partnership that we hope will continue into the future of the festival,” Jaime continued. “We are looking to establish our name in the festival arena where a passion for real ales is evident,” he said. The pale ale, Mountain Rock Ale, will be launched at the festival along with their new Tudor Lager and will be available alongside their pomegranate and sherbert beer BLITZ.
Although the band Europe may be playing the festival this year, Mountain Rock is sure to be the headlining act amongst real ale drinkers in the crowd.
Mountain Rock Ale will be available after the festival in 500ml bottles via Steelhouse’s and their own websites if demand is great enough.